Burberry's iconic logo, a testament to British heritage and equestrian tradition, has undergone a fascinating evolution since its inception. While the core elements – the knight, the horse, and the accompanying text – have remained constant, their proportions, styles, and overall presentation have shifted significantly over the decades, reflecting changing brand strategies and aesthetic sensibilities. This article delves into the intricate details of the Burberry logo's history, focusing specifically on the dynamic depiction of the horse's tail and its contribution to the overall impression of movement and power. We will explore how the subtle changes in the tail, alongside other elements, have shaped the brand's visual identity and communicated its evolving message to consumers.
The Early Years: A Powerful Equestrian Statement (Pre-1968)
The early iterations of the Burberry logo showcased a powerful equestrian scene, emphasizing the speed and energy of the mounted knight. The horse, a central figure in the design, was depicted with a flowing, distinctly rendered tail. This wasn't merely a static appendage; the tail's depiction played a crucial role in conveying a sense of motion. The carefully crafted curves and the implied movement of the tail, along with the flapping flag and helmet plume, created a dynamic visual narrative. The knight, seemingly charging forward, was not a static image but rather a symbol of progress, adventure, and the inherent energy associated with equestrian pursuits. This early design successfully communicated the brand's association with outdoor activities, resilience, and a sense of British heritage. The horse's tail, a subtle yet significant detail, contributed substantially to this powerful visual message. It wasn't just about accuracy; it was about conveying a feeling, a sense of untamed power and speed. The artist skillfully used the flowing lines of the tail to direct the viewer's eye, enhancing the overall sense of forward momentum.
The Shift in 1968: Minimizing the Image, Maximizing the Text
The year 1968 marked a significant turning point in the evolution of the Burberry logo. While the core elements remained, the proportions underwent a dramatic shift. The text, particularly the brand name "Burberry," became significantly more prominent, dominating the design. The equestrian scene, including the knight and his horse, was reduced to a much smaller scale, almost becoming a secondary element within the overall composition. This change reflected a strategic decision by the brand to prioritize its name recognition and brand identity. In this new design, the horse's tail, while still present, was significantly minimized in size and detail. Its dynamic quality, so prominent in earlier versions, was subdued, reflecting the overall reduction in the size and prominence of the equestrian imagery. The focus shifted from the visual narrative of the charging knight to a more straightforward, text-based identification of the brand. This transition highlights the changing priorities of brand communication in the late 1960s, with a move towards a more minimalist and text-focused approach. The reduced size of the horse and its tail reflected this shift, emphasizing the brand name over the visual storytelling of the earlier logos.
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